
Collection · 14 August 2026
The Fall 2026 Campaign
Shot over two days in a room with one window, and nothing in it but the clothes.
The brief for the campaign was a single sentence: photograph the clothes the way they are made, which is slowly and in daylight.
That ruled out most of what a campaign usually involves. No location, no set, no second look for the sake of a second look. One room, one window, and the collection hung on a rail at the edge of frame until it was needed.
What the pictures show, more than anything, is weight.
What the pictures show, more than anything, is weight. A coat that holds its shoulder without a pad. A skirt that falls rather than flares. These are qualities that survive a photograph badly and a fitting well, which is why the campaign was shot on the stand as often as on the body.
The collection reaches the House in three chapters. This is the first of them.
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